Archive

Archive for September, 2008

TDC Day Three

September 28th, 2008

Started off Day Three with the seocompetition tutorials from Market Samurai. You use the data from your competition’s websites to inform your decisions about how to market your own website. This is absolutely real nuts and bolts stuff. No mysticism. Be smart and do the work.

The first Day Three TDC video is about using the SEO Competition module to analyze your competition’s Google search results for your keyword phrase. This is more in-depth keyword analysis. Vital.

Here’s the video:

In the previous style, once we see how to do automatic analysis in Market Samurai, we now see how to do it by hand, as it were. Understanding these fundamentals is what makes internet marketing work.

Here’s Ed:

I’m really having fun with this!

Richard Internet Marketing

TDC Day Two

September 27th, 2008

Slight delay due to drama. Shit happens.

1) Market Samurai – FTW! This application is a marketing dream come true.

I watched all the tutorial videos on the Nobel Samurai Support page. I thought they were well worth the time and recommend them to everyone.

Here’s Ed showing the basics of how to download and install Market Samurai. No technical surprises, but worth watching for Ed’s insights into the game.

************************************************************************************************************************* The second part of day two is an excellent primer on how keywords define markets. These are essential fundamentals you need to understand if you’re going to do internet marketing.This video does a great job of giving us a basic education in keywords and markets.I also love the philosophical view of Google’s home page. Click on the audio link to hear this great quote:

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Here’s the video:

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The next Day Two video – Keyword Case Study – walks us through using Market Samurai to explore markets through keyword research. This is really the nuts and bots of how it all works.

Here’s the big picture: It all starts when someone does a search at Google. Whatever they type in becomes a keyword or keyword phrase and Google remembers every one every time. Google remembers everything everyone does at Google. And they share some of non-personal details of that information with everyone.

I’ve done my studies and have some ideas in hand.

Here’s the video:

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Always good to know the manual methods for keyword research that Market Samurai is doing for you automatically. Market Samurai is tapping into Google’s databases, so the manual method really is the same as the automatic method… just slower.

Here’s the video

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The last video for Day Two is about the Tutorial Videos at Market Samurai. There are more videos available now than when Ed shot this video.

Here’s Ed:

I’ve found a new market and evaluated some that I’m already in, so I’m set to continue tomorrow!

Richard Internet Marketing

My Day One – TDC

September 24th, 2008

Here we go!!

Day One – The Big Picture

Catchphrase: A Symphony in Four Parts

I love this first video! Ed starts at the most basic level – The four steps to creating a successful online business.

1) Market Research – The most important step. It seems obvious, but it needs to be understood at the deepest level – if you’re a seller, you need buyers. Don’t waste your time on products that nobody wants. Market research pays off big time. There are tools and strategies for evaluating markets – no voodoo or guesswork involved.

2) Traffic – Same idea. If you’re going to sell something, you need to show it to people. You need traffic. Fortunately, there are tools to help you estimate traffic so you’ll know in advance if you are likely to generate traffic in your market.

3) Conversion – Once you get the traffic seeing your offer, you need some of them to buy it. In other words, you need to convert lookers into buyers. No kidding – once you get people in the store, so to speak, you need them to buy something. Exact strategies to come.

4) Product – The product is last, not first, because we’re going to let the market tell us what it wants. The nature of selling is that it is interactive in the most basic way. Giving someone money is a very personal thing to do. The internet lets our market speak to us directly and they will tell us exactly what to give them.

I like this symphony. It’s a beautiful thing. It takes out all the guesswork and it assumes I know nothing. I like that!

The beauty is that before you invest your time and money in an online business, you’re going to know that you’re selling something that people are buying. And you’re going to know if you have a chance to generate enough traffic to make it worthwhile. You’re also going to learn how to turn that traffic into dollars and you’re going to sell them something of real value that brings them satisfaction. And it’s all free. Beautiful.

This is also a perfect example of a sales video. It gives away the best ideas for free.

*******************Tools of the Trade – A quick review of the pre-season toolkit. Flock, Google Reader, the whole schmear. I’m on-board with all the new tools and services. This stuff got me worked up! I feel like I’m discovering the internet for the first time.

***************************The last Day One TDC video is all about the beginning of market research… ideas. How to find markets. Amazon is a good place to start.

Action List: 1) Find five ideas outside my existing markets. 2) Add relevant feeds to Google Reader.

My personal tip: Use Google Notebook to keep track of your market ideas.

Here’s Ed!

Richard Internet Marketing

My Thirty Day Challenge Preseason is Finished

September 24th, 2008

The “official” Thirty Day Challenge is over, but the membership is free and everyone still has access to all the training and forums and such, so the unofficial Thirty Day Challenge is always on!

I did the pre-season videos and they are a mind blower! I feel like I’m learning to use the internet for the first time.

If you want to learn the nuts and bolts of internet marketing, there’s no better source (at any price) than the Thirty Day Challenge! Totally free for everyone. Gotta love Ed Dale!

The Pre-Season videos are a wealth of information in their own right and they Blew Me Away. I’ll include the introduction to Flock here to give you a taste, but you really need to watch the whole series at the Thirty Day Challenge site – or on You Tube.

Here’s Ed telling us about Flock – my new best friend!

Richard Internet Marketing

Feeding Frenzy

September 23rd, 2008

I’m just catching on to the power of RSS feeds and it is blowing me away! It’s like discovering the Internet for the first time.

Many thanks to Ed Dale and the guys at the Thirty Day Challenge for opening my eyes to this new beauty.

My Friend Feed

What you have to understand about RSS is that it turns the internet upside down. The old paradigm is that you “go out” and visit websites. You travel from here to there looking for information or entertainment or whatever.

RSS works the other way around.

With RSS, it all comes to you… automatically.

It’s great for all the places you go on a regular basis like CNN, You Tube, whatever. They all have RSS feeds.

It’s also great for tracking a topic over time. If you’re interested in anything (for example “killbots”) then you can search all feeds for that keyword and find every article in the feeds every day. Think about that…. you’re not just doing a web search, you’re also doing a blog post search and a newspaper search, you’re pretty much searching the wold internet in a way you simply couldn’t on your own. And you’re doing it automatically, every minute.

It’s very powerful stuff.

It’s so powerful, in fact, that if you’re taking advantage of RSS feeds, you’re not on the net.

It’s that simple.

The Magic Key

The Magic Key that opens this door is Google Reader.

Just do it.

Richard Internet Marketing, Net Life

Thirty Day Challenge 2008 – Better Late Than Never!

September 22nd, 2008

So I just started watching the 2008 Thirty Day Challenge pre-season videos and I am pumped up!

I got a bit lost and bogged down in last year’s challenge but I’ve been chugging along and now it’s like I’m taking freshman English for the second time… and it’s way easier!

I’m very excited to see all the new ideas and tools and techniques. Ed Dale and his team are the shit!

If you’re interested in Internet Marketing, there’s no better beginner’s education anywhere!

Richard Internet Marketing

Commitment

September 21st, 2008

In 1969 I listened as a fellow student at university delivered a speech to a small gathering at one of the popular “speaker’s corner” locations on campus.  There were maybe 20 people in the crowd.

He spoke in a direct way and you could sense an underlaying excitement that he was actively controlling. Once he got into the meat of a topic, he started heating up with a fervor that came across very clearly. He wasn’t just speaking to us; he was, at the same time, marveling in the beauty of the truth he was speaking.

One of the specific topics he spoke about was the idea, the emotion, of commitment.

His position was that if you’re not willing to die for your beliefs, then you’re not truly committed to those beliefs; you’re either a dilettante, or just plain chickenshit.

I can see where he’s coming from, but I’m not in that same place right now. And that’s all it is.

But I’ve used that point of view as a yardstick for my own levels of commitment. In all walks of life.

Richard Random Thoughts

The Terra Cotta Warriors

September 18th, 2008

Last weekend I went with friends to see the Terra Cotta Warriors exhibition at Bowers Museum. It’s a great show and I highly recommend it to everyone.

The admission price included an audio tour so I ended up going through the whole exhibition twice. The first time I listened to the audio tour and the second time I listened to my thoughts.

My favorite pieces were the bronze water birds.

This picture is of the “Armored General”

Terra Cotts Warriors

Richard Random Thoughts

Circumstances and the Quality of Life

September 13th, 2008

How much do circumstances determine the quality of our lives?

Young, old, rich, poor, healthy, sick… these are all circumstances. There’s no doubt they affect the quality of our lives in some ways, even in major ways, yet I believe they don’t ultimately determine the quality of our lives unless we choose to see it that way. We always have that choice. The choice to be ruled by our circumstances or the choice to not be ruled by our circumstances.

This isn’t “believe in yourself.”

This is hard science.

For example: genetics. Genetics obviously affect many of our circumstances. Tall, short, male, female, and so on… all genetics. And as time goes on, we find more and more circumstances affected by genetics. Fat, thin, happy, depressed, alcoholic, sober, violent, gentle, in short, almost everything about us is turning out to have some sort of genetic connection.

But here’s the amazing thing about genetics. Not all people with the “alcoholic” gene are alcoholics. Not all people with the “breast cancer gene” get breast cancer. Not all people with the “depression gene” are depressed. The reason for this is found in epigenetics. It’s the science of gene expression… another way to say which genes are “switched on” and which are “silenced.” In other words, while you may have the breast cancer gene, you won’t actually develop breast cancer unless that gene gets switched on. If it remains silent, you don’t get breast cancer.

What is particularly amazing and exciting about this fact is that epigenetics react to environmental circumstances. And by environment, I mean the internal environment of the body itself. Now it’s true that the external environment often makes it’s way into our internal environment. The foods we eat, the water we drink, the air we breathe, all contain substances that can become part of our internal environment and react with the epigenetic process and determine which genes get switched on and which get switched off.

However, it isn’t just the external environment acting on us. Much of our internal environment is determined by things like our activities. Exercising, or the lack of it, makes changes in our body chemistry. Did you know that emotions are measurable biochemical states? Anger changes your body chemistry. Laughter changes your biochemical state. Love is biochemistry. Even the thoughts you think make changes to your biochemistry.

Part of what this all means is that while we may be stuck with the genes we’re born with, we do have some say in whether or not those genes get switched on or if they get switched off. This isn’t just someone’s idea or hope, this is an experimentally determined scientific fact.

The implications of this are huge. HUGE!

One of those implications is that many ideas previously thought of as mysticism are really scientific fact. The power of positive thinking isn’t mysticism; it’s a demonstrable scientific fact with a known mechanism. This comes around to one of my favorite ideas. A wise man once said to me… There are two things in life. There is “what is”… and there is “how we feel about it.” The problem with this fact is that 90% of what we think is part of what is, is really part of how we feel about it.

By definition, we can’t change what is.. because it is! But we can change how we feel about things. And now we know that changing how we feel about something can actually change the thing itself. Maybe something in your life is part of what is. Maybe it’s part of your circumstances. But maybe it’s not. Maybe it’s part of how you feel about things, part of what you do, part of how you think. If it is, then you can do something about it.

And even if it’s not, you can still choose to let it rule you… or not.

You can choose to let circumstances determine the quality of your life… or not.

Richard Random Thoughts

Sometimes I Feel Like an Idiot

September 10th, 2008

I feel like an idiot when I suddenly discover the unrealized power of something I’ve had or know about for quite some time. It’s like if all you used your computer for was email and you suddenly discovered that you could also use it to access the web.

I’ve had iTunes on my system for ages but I never really got into it. Even after I got my iPod touch, which you have to use iTunes to access, I still didn’t really catch on to the combined power of the two.

Then tonight I’m messing around in the iTunes store for pretty much the first time and I suddenly discover that there is a ton of free stuff available that I can download and put on my iPod and I’m like.. doh! What an idiot.

There are a ton of podcasts alone that I need to get. And I definitely need to get a new radio for my car that has an iPod connection. Suddenly a whole new world has opened up for me.

Richard Net Life