My Day One – TDC
Here we go!!
Day One – The Big Picture
Catchphrase: A Symphony in Four Parts
I love this first video! Ed starts at the most basic level – The four steps to creating a successful online business.
1) Market Research – The most important step. It seems obvious, but it needs to be understood at the deepest level – if you’re a seller, you need buyers. Don’t waste your time on products that nobody wants. Market research pays off big time. There are tools and strategies for evaluating markets – no voodoo or guesswork involved.
2) Traffic – Same idea. If you’re going to sell something, you need to show it to people. You need traffic. Fortunately, there are tools to help you estimate traffic so you’ll know in advance if you are likely to generate traffic in your market.
3) Conversion – Once you get the traffic seeing your offer, you need some of them to buy it. In other words, you need to convert lookers into buyers. No kidding – once you get people in the store, so to speak, you need them to buy something. Exact strategies to come.
4) Product – The product is last, not first, because we’re going to let the market tell us what it wants. The nature of selling is that it is interactive in the most basic way. Giving someone money is a very personal thing to do. The internet lets our market speak to us directly and they will tell us exactly what to give them.
I like this symphony. It’s a beautiful thing. It takes out all the guesswork and it assumes I know nothing. I like that!
The beauty is that before you invest your time and money in an online business, you’re going to know that you’re selling something that people are buying. And you’re going to know if you have a chance to generate enough traffic to make it worthwhile. You’re also going to learn how to turn that traffic into dollars and you’re going to sell them something of real value that brings them satisfaction. And it’s all free. Beautiful.
This is also a perfect example of a sales video. It gives away the best ideas for free.
***************************The last Day One TDC video is all about the beginning of market research… ideas. How to find markets. Amazon is a good place to start.
Action List: 1) Find five ideas outside my existing markets. 2) Add relevant feeds to Google Reader.
My personal tip: Use Google Notebook to keep track of your market ideas.
Here’s Ed!
